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goop.com

goop.com is SSL secured

Free website and domain report on goop.com

Last Updated: 16th September, 2022 Update Now
Overview

Snoop Summary for goop.com

This is a free and comprehensive report about goop.com. Goop.com is hosted in United States on a server with an IP address of 104.19.235.11, where USD is the local currency and the local language is English. Our records indicate that goop.com is privately registered by Whois Privacy Service. Goop.com is expected to earn an estimated $438 USD per day from advertising revenue. The sale of goop.com would possibly be worth $319,826 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Goop.com is insanely popular with an estimated 103,598 daily unique visitors. This report was last updated 16th September, 2022.

About goop.com

Site Preview: goop.com goop.com
Title: Goop
Description: Cutting-edge wellness advice from doctors, vetted travel recommendations, and a curated shop of clean beauty, fashion, and home.
Keywords and Tags: beauty, blogs, celery juice, double ear piercing, dry brushing, facial near me, goop, goop candle, goop lab, goop products, gwyneth paltrow, gwyneth paltrow candle, gwyneth paltrow goop, online shopping, popular, tantra, the goop lab, twin flame, wiki
Related Terms:
Fav Icon:
Age: Over 27 years old
Domain Created: 2nd February, 1996
Domain Updated: 30th November, 2018
Domain Expires: 3rd February, 2022
Review

Snoop Score

4/5 (Excellent!)

Valuation

$319,826 USD
Note: All valuation figures are estimates.

Popularity

Very High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 12,753
Alexa Reach:
SEMrush Rank (US): 3,089
SEMrush Authority Score: 71
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 737,808 1
Traffic: 1,046,719 1
Cost: $1,173,506 USD $0 USD
Traffic

Visitors

Daily Visitors: 103,598
Monthly Visitors: 3,153,190
Yearly Visitors: 37,813,190
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $438 USD
Monthly Revenue: $13,335 USD
Yearly Revenue: $159,908 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Backlinks: 12,612,378
Referring Domains: 27,902
Referring IPs: 28,057
Goop.com has 12,612,378 backlinks according to SEMrush. 95% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve goop.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of goop.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: http://www.iaitew.me/
Target: https://goop.com/wp-content/uploads/2017/05/vitamin-c-Stock.jpg
2
Source: https://leprunier.com/
Target: https://goop.com/beauty/skin/le-prunier-plum-beauty-oil/
3
Source: http://thewildreed.blogspot.com/
Target: https://goop.com/wellness/spirituality/contemplating-death/
4
Source: https://www.keekooil.com/
Target: https://goop.com/
5
Source: https://thewildreed.blogspot.com/
Target: https://goop.com/wellness/spirituality/contemplating-death/

Top Ranking Keywords (US)

1
Keyword: goop
Ranked Page: https://goop.com/
2
Keyword: gwyneth paltrow
Ranked Page: https://goop.com/
3
Keyword: goop lab
Ranked Page: https://goop.com/the-goop-lab-netflix/
4
Keyword: gwyneth paltrow goop
Ranked Page: https://goop.com/
5
Keyword: celery juice
Ranked Page: https://goop.com/wellness/health/the-medical-medium-on-the-virtues-of-celery-juice/

Domain Analysis

Value Length
Domain: goop.com 8
Domain Name: goop 4
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.75 seconds
Load Time Comparison: Faster than 50% of sites

PageSpeed Insights

Avg. (All Categories) 72
Performance 47
Accessibility 100
Best Practices 75
SEO 100
Progressive Web App 36
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://goop.com/
Updated: 5th July, 2021

1.48 seconds
First Contentful Paint (FCP)
82%
11%
7%

0.02 seconds
First Input Delay (FID)
95%
3%
2%

Simulate loading on desktop
47

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for goop.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.9 s
The time taken for the first image or text on the page to be rendered.
Cumulative Layout Shift — 0.002
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 0.9 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
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https://pagead2.googlesyndication.com/pagead/gen_204?id=sodar&v=30&t=2&bgai=BPmBL9ILjYI_DI6eT6toPmfqwyAMAAAAAOAHgBAI&bg=!VlWlVRHNAAYo4NJEKOA7ACkAdvg8WvIFcnvhvD48SMnekcXCgfOgKJR_-UpCwP9aWBiJtFO2Hi167AIAAAOIUgAAACRoAQeZAo00lzs2WxWUU1UWYpXD-OqQNssGyLvXbWn1FrejISxMWFqSHJPruHrZAnGQSDtHAW5Fh_fZaA4R79gBjzvSrCWyjvpX5JxqIX8JG-xKkGFejcyVUGGz9OE2ZoijIuI-fJmCVK1hNFD3nFnfmQdcYerigMFesBiMT-gQox0D2MzihWBABvx2XWMgZScXWQhKSsHsK-ke8bx9cJ71PfO7-YYvWpVoMJhIM-RStZKdju2_LB_U0KoAJ047IAEUyQ8ZL-EqwHnEHbTcN6QE85T5xZaHJDZDcFHqNgH0Ku4WISTiHvD2LPnK6Q8VvNY9B9jrL3_LEFHx1fORwpFaN941TIRT6IOd8G_oIBljLjZ0gjEO0-PAXDKj-oyZc4gmeeM06_hLeO90pEeb04Dl_pL4GQtIofggeB0hVFQmBu8mS8qiobfWm7NTJ8qyqK8K5tZFZ508m5r-_QmGPE2xw1jMEo3xVJWZzoAyTtlUOUDwPhObTnO3DH9FGs1-APtMtUmOoO6SwWLzdmSDAZf0zFDw0eh6FfS_PxIlJDA1ORu6ToTz24djxTlf2xN70kyYuQiUiFuSJCQRM4H4LgOMEzVav2PZn-tPWUsSluBZ7s9tpF_RQAOSXW2CfKW8t3U5vxVeqlPP0ih12ryiP_L1NbweMrcEgpe3qX0AfHdKtUJeZ2niazszRTow9yNX4JsXZ6kkcZc2psSruH2wodIwj73a_YNnkP8S6MS4-f0Zh1EgR6ibgt4419WVXT8zotBpbwouiPe5KXRoB48Lo-c_WoyskjgntaeN_yg9L7eH7jZ6ZCVLim2xD1kPJQOe67xd0SIEmG2eGlOJxGdtaouL8Y5ljXKAvq0RQUibtKhVLww2fQ
h2
5678.7799999584
5691.9569999445
628
0
204
image/gif
Image
https://pagead2.googlesyndication.com/pagead/gen_204?id=sodar2&v=224&t=2&li=gpt_2021062901&jk=3823050612584446&bg=!hIelh8PNAAbV4AdB1eA7ACkAdvg8WlAYWCOJ90vNXuFMv4FwKNIwgMxdj0jLH3ylvG2tnQd44KyWqQIAAAPZUgAAACRoAQcKANTzZYKlU92323iuzan-EZUV6t7WvBA5CpVUsWf1nx5noxKWxdzTXjX0r2Uy9ECzpevhnDibq4UWlbm2aQTCGbet2z8W3DEk7qlxutUhRURY1N9AS36sXl9sdibJ8Ig66CSp0h15OgJOsy2PLP2wAgKOi1oBJs6ssMx1r5hI24-4rqBWTZGuH3t9ArouJnRPuswDgy-Qw6bLEz-UgIctrQjhtnPR9zPAiIcbaFNY-WRa3N84bkXuyBK51qepFhAOniuuvlrvO5qP_HKQw7tzMg3257QafZkCcNZsyNz756NAgnBzDYwoiumWE4dlJkr9nb-qD3ExbjV_XAH7yfYEt6Qmu8RCmE8AwgFVeUnUroA1-g2aBn-OylXJsk7sKzMOW_fRWybm6tUNtAvVTr78Wsz4KbLtQqULDY4fyTy6p0xW3MYx44-Xn2Nt_BljauIm4pIsgQ1Cy4vZDhpLyPwaLLHgePFA8X12AnRA5ihIcRzaR6iAU57KG0yalZo8AqhhznAWUbcDVAtu63HX5kz7pObcS7AeM4WjURIFQIsDMrxoFW0u89GUtLb0gLKveefYU2Q-Ve5lgJ0fSwrp6YiyXl-78Y9g_MLJN2hrpxqT4R_q9_W648TdaoBrFxK2Qis0Zc-nUAQclifHqNIneZRYkbmgD-oi-IVSDQwNzAmYKI9y1GnVIJs9ewoWpjx-c1iaC9GtZZkm-NcivQLpaB8Z37_WiXkKs93xvqW0XAb879luSIaD4WSTqGA5ZY4FDQBWGrJDFUaA7srUpWksN9LLAikqCS5JALBgfD78VekBcmuTvgr7GKroYLV376251-FJ76R2zgArPqn_KKcI3v85uJDtjjf4fAkghvOj_2qO6jUNp1gu-8ymyPNbLzJnY2XnXtUd4ArenEoVQWsINcCkAKORgRH9B6oAg-9dhWFT3_-QVrbk0G7EVzE_E7bEu0hG7jo3U-oWhBKWthhK6RLXSEJCAirzcERsb6mVOk8995Eyp1K_3Uc3wv67XxxZdg-_W-3ufjdc0CDPRDG6ewLRXqTBzxqyQVGxuCNT57RZ5gGXsjrd0cHDKtNzmC14ocxUDx51hpw9zbKhQ2dGWgBIa2gpJ9bOuaOihg
h2
5691.771999991
5699.2800000007
628
0
204
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
316.021
10.023
329.566
5.827
341.708
11.203
377.243
29.372
408.706
6.542
421.786
121.003
546.11
10.455
564.082
10.605
580.368
5.267
585.647
6.611
604.223
6.223
611.355
30.782
642.396
6.597
654.875
9.087
671.26
28.296
702.822
8.759
711.625
42.685
754.328
8.657
763.144
89.216
854.139
140.623
994.784
52.846
1047.666
1373.741
2421.509
17.335
2447.43
14.273
2466.898
6.349
2473.363
85.497
2558.888
46.238
2614.487
54.942
2686.655
61.445
2752.532
22.922
2779.936
94.739
2877.033
73.873
2950.992
79.466
3030.49
29.242
3065.321
13.595
3078.936
7.283
3086.325
77.113
3163.513
5.36
3183.376
213.738
3399.626
14.936
3414.811
25.747
3440.722
7.287
3448.284
142.105
3590.542
17.63
3608.199
14.323
3627.069
5.581
3636.654
20.614
3663.521
20.879
3715.914
7.55
3726.137
180.868
3911.422
22.662
3943.042
8.658
3955.343
39.095
3994.842
74.423
4069.287
5.362
4077.894
65.675
4143.634
135.054
4282.276
31.161
4314.145
11.275
4356.634
13.244
4375.801
10.162
4392.931
8.342
4407.797
8.074
4418.61
9.801
4433.483
11.775
4455.625
8.049
4475.624
14.434
4491.855
31.934
4530.867
6.051
4539.993
5.844
4546.155
23.937
4571.716
5.776
4602.373
30.584
4633.018
32.117
4671.488
11.869
4684.379
11.866
4698.842
27.728
4726.63
15.231
4743.976
11.769
4757.704
12.049
4770.473
11.638
4782.766
11.563
4794.458
13.894
4808.583
11.759
4821.138
11.329
4834.41
11.869
4846.299
6.569
4853.099
11.676
4865.991
13.4
4880.446
11.788
4892.307
93.785
4987.836
11.54
4999.57
7.891
5007.863
19.137
5029.82
5.265
5041.098
5.004
5046.403
14.369
5060.85
6.684
5067.556
12.678
5080.307
9.077
5089.398
32.074
5121.541
7.375
5129.014
7.928
5138.056
7.514
5148.619
8.175
5162.675
12.102
5181.665
11.95
5193.637
11.734
5207.61
11.882
5222.985
5.237
5230.683
12.548
5244.284
14.472
5258.784
14.666
5273.5
12.718
5288.99
14.597
5303.607
12.56
5319.045
12.442
5331.546
10.424
5345.686
11.768
5357.483
11.894
5369.982
11.549
5381.696
10.543
5393.225
15.128
5408.422
21.44
5431.999
21.692
5454.088
14.104
5469.982
12.372
5482.503
11.528
5494.075
11.542
5510.222
15.368
5525.685
26.511
5558.827
20.554
5581.289
11.812
5599.233
14.701
5613.972
5.299
5620.095
12.603
5632.778
8.027
5655.856
7.136
5669.134
11.311
5680.467
10.977
5703.468
7.189
6412.431
10.578
7022.968
6.282
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Goop.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 533 KiB
Images can slow down the page's load time. Goop.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://goop-img.com/wp-content/uploads/2021/07/primaryHero-desktop.jpg
703101
538312
https://flowcdn.io/util/icons/flags/128/usa.png
8159
7960
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Goop.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Goop.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 6 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Goop.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.scarabresearch.com/js/130A9638146E4306/scarab-v2.js
25138
6033
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Goop.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 320 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://goop-img.com/wp-content/uploads/2021/07/primaryHero-desktop.jpg
703101
225907
https://tpc.googlesyndication.com/simgad/13882537753099646500?
129595
61777
https://tpc.googlesyndication.com/simgad/8118142887254545877?
87398
40428
Enable text compression — Potential savings of 23 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://shopper.shop.pe/input.js
23672
15874
https://cdn.nytrng.com/pl.2.2.min.js
7518
4448
https://api.rudderlabs.com/sourceConfig/?p=web&v=1.1.18
4692
3103
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 240 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://goop.com/
237.997
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Goop.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://goop.com/
190
https://goop.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Goop.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 24 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://static.scarabresearch.com/wpjs/wploader.js?ts=2687
12034
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
11805
https://shopper.shop.pe/input.js
243
https://goop.com/_next/static/chunks/pages/%5B...homepagePath%5D-161950b12a4d2a15c1b3.js
68
https://goop.com/_next/static/chunks/main-edf053591876d117742d.js
64
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
49
https://connect.facebook.net/en_US/fbevents.js
45
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoid chaining critical requests — 5 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Goop.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 7 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Next.js-before-hydration
Measure
0
1047.82
Next.js-hydration
Measure
1047.82
505.305
gpt-tag-load
Mark
725.677
beforeRender
Mark
1047.842
afterHydrate
Mark
1553.149
gpt-first-ad-request
Mark
3136.993
gpt-first-ad-render
Mark
3506.552
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 122 requests • 2,807 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
122
2874192
Image
19
1321560
Script
50
1225988
Font
6
165572
Document
8
100254
Other
39
60818
Stylesheet
0
0
Media
0
0
Third-party
104
2442629
Minimize third-party usage — Third-party code blocked the main thread for 130 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
605088
44.728
SHOW DETAILS
81806
42.684
SHOW DETAILS
64843
23.068
SHOW DETAILS
62689
21.985
SHOW DETAILS
109132
0
SHOW DETAILS
73734
0
SHOW DETAILS
23735
0
SHOW DETAILS
10287
0
SHOW DETAILS
9727
0
SHOW DETAILS
3083
0
SHOW DETAILS
1937
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
primaryhero-desktop-33
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Read. Shop. Discover.
0.0011819248141713
PEEK INSIDE GWYNETH PALTROW'S CARTSHOP NOW
0.00022091189041323
THE ART OF LIVING IN THE NOWSHOP NOW
0.00018786159746923
svg
0.00015886973789316
FOOD & HOME
0.00012836659464615
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 14 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://goop.com/_next/static/chunks/main-edf053591876d117742d.js
2241
687
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
3055
214
https://www.mczbf.com/tags/11177/tag.js
3410
181
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
2100
141
https://script.hotjar.com/modules.6707e94afd136d068134.js
3614
135
https://shop.pe/widget/main/init/params?siteid=5f7f7206e694aa75fdaebf90&product=goop%20%7C%20A%20modern%20lifestyle%20brand.&product_url=https%3A%2F%2Fgoop.com%2F&image=https%3A%2F%2Fgoop.com%2Fwp-content%2Fuploads%2F2015%2F10%2Fscreenshot.png&price=&currency=undefined&rating=0&rating_count=0&review_count=0&stock_status=&description=&update_product=true&subcategory=&url=https%3A%2F%2Fgoop.com%2F&callback=AddShoppersWidget.load_widget&rand=77011&cookie=2%7C1%3A0%7C10%3A1625522933%7C15%3Aaddshoppers.com%7C44%3AZDE4NTA1MDIxNmE3NDNhYTkxMjUyNTE5MjA2ZmUyNTk%3D%7C3d46a98832001ce14c43cf97e83aac336fe78b132e7b70d71bbbc89a20ee6063&referer=
4356
94
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
1143
89
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
2928
85
https://www.googletagmanager.com/gtm.js?id=GTM-MRTPCR
1765
79
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
4123
74
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
3297
71
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
4197
66
https://goop.com/
513
61
https://goop.com/
648
55
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Speed Index — 1.6 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 4.4 s
The time taken for the page to become fully interactive.

Opportunities

Reduce unused JavaScript — Potential savings of 380 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
104552
74226
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
76878
57944
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
117707
55244
https://goop.com/_next/static/chunks/11.08db7ae44e819a387b71.js
75221
54054
https://script.hotjar.com/modules.6707e94afd136d068134.js
59768
39146
https://goop.com/_next/static/chunks/36a89214.c31e04e3e00c3f034e74.js
68625
37028
https://d3rr3d0n31t48m.cloudfront.net/widget/widget.js?v=ac263ec
45867
30269
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
112023
20777
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2687
35673
20629

Diagnostics

Avoid enormous network payloads — Total size was 2,807 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://goop-img.com/wp-content/uploads/2021/07/primaryHero-desktop.jpg
703853
https://tpc.googlesyndication.com/simgad/13882537753099646500?
130250
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
117707
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
112023
https://goop-img.com/wp-content/uploads/2021/04/wellness.jpg
111465
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
104552
https://goop-img.com/wp-content/uploads/2021/04/food.jpg
89966
https://tpc.googlesyndication.com/simgad/8118142887254545877?
88044
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
76878
https://goop.com/_next/static/chunks/11.08db7ae44e819a387b71.js
75221
Reduce JavaScript execution time — 3.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://goop.com/_next/static/chunks/main-edf053591876d117742d.js
1021.594
955.822
1.809
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
822.959
479.594
10.374
https://goop.com/
612.986
3.948
1.622
https://tpc.googlesyndication.com/sodar/Enqz_20U.html
520.777
483.957
7.814
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
319.162
245.662
22.837
https://tpc.googlesyndication.com/sodar/sodar2/224/runner.html
316.73
275.374
5.078
Unattributable
277.76
12.938
0.237
https://www.mczbf.com/tags/11177/tag.js
186.449
183.412
1.383
https://script.hotjar.com/modules.6707e94afd136d068134.js
155.629
43.267
4.536
https://www.googletagmanager.com/gtm.js?id=GTM-MRTPCR
126.907
115.989
7.825
https://goop.com/_next/static/chunks/11.08db7ae44e819a387b71.js
122.772
0.642
5.421
https://www.googletagservices.com/activeview/js/current/osd.js
117.557
110.685
3.653
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
106.329
85.025
9.764
https://shop.pe/widget/main/init/params?siteid=5f7f7206e694aa75fdaebf90&product=goop%20%7C%20A%20modern%20lifestyle%20brand.&product_url=https%3A%2F%2Fgoop.com%2F&image=https%3A%2F%2Fgoop.com%2Fwp-content%2Fuploads%2F2015%2F10%2Fscreenshot.png&price=&currency=undefined&rating=0&rating_count=0&review_count=0&stock_status=&description=&update_product=true&subcategory=&url=https%3A%2F%2Fgoop.com%2F&callback=AddShoppersWidget.load_widget&rand=77011&cookie=2%7C1%3A0%7C10%3A1625522933%7C15%3Aaddshoppers.com%7C44%3AZDE4NTA1MDIxNmE3NDNhYTkxMjUyNTE5MjA2ZmUyNTk%3D%7C3d46a98832001ce14c43cf97e83aac336fe78b132e7b70d71bbbc89a20ee6063&referer=
93.741
93.236
0.286
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
66.214
49.967
0
https://pagead2.googlesyndication.com/bg/XJNuD862gf4f0nvPPAbjPwJNpey2j9-BZmGDGqAPjUA.js
56.941
51.077
5.111
https://goop.com/_next/static/chunks/framework.d99d6172e6226ce70dc1.js
50.024
40.961
3.495

Metrics

Largest Contentful Paint — 2.9 s
The timing of the largest text or image that is painted.
Total Blocking Time — 1,290 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 690 ms
Users could experience a delay when interacting with the page.

Diagnostics

Serve static assets with an efficient cache policy — 23 resources found
Goop.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://flowcdn.io/util/icons/flags/128/usa.png
0
9260
https://cdn.nytrng.com/pl.2.2.min.js
0
8018
https://sb.scorecardresearch.com/beacon.js
0
1953
https://shop.pe/widget/main/init/params?siteid=5f7f7206e694aa75fdaebf90&product=goop%20%7C%20A%20modern%20lifestyle%20brand.&product_url=https%3A%2F%2Fgoop.com%2F&image=https%3A%2F%2Fgoop.com%2Fwp-content%2Fuploads%2F2015%2F10%2Fscreenshot.png&price=&currency=undefined&rating=0&rating_count=0&review_count=0&stock_status=&description=&update_product=true&subcategory=&url=https%3A%2F%2Fgoop.com%2F&callback=AddShoppersWidget.load_widget&rand=77011&cookie=2%7C1%3A0%7C10%3A1625522933%7C15%3Aaddshoppers.com%7C44%3AZDE4NTA1MDIxNmE3NDNhYTkxMjUyNTE5MjA2ZmUyNTk%3D%7C3d46a98832001ce14c43cf97e83aac336fe78b132e7b70d71bbbc89a20ee6063&referer=
0
1636
https://shop.pe/widget/main/init/params?siteid=5f7f7206e694aa75fdaebf90&product=goop%20%7C%20A%20modern%20lifestyle%20brand.&product_url=https%3A%2F%2Fgoop.com%2F&image=https%3A%2F%2Fgoop.com%2Fwp-content%2Fuploads%2F2015%2F10%2Fscreenshot.png&price=&currency=undefined&rating=0&rating_count=0&review_count=0&stock_status=&description=&update_product=true&subcategory=&url=https%3A%2F%2Fgoop.com%2F&callback=AddShoppersWidget.load_widget&no_cookie_callback=AddShoppersWidget.load_no_cookie&rand=55652&cookie=&referer=
0
1183
https://sb.scorecardresearch.com/b2?c1=2&c2=20267522&ns__t=1625522932500&ns_c=UTF-8&cv=3.5&c8=goop%20%7C%20A%20modern%20lifestyle%20brand.&c7=https%3A%2F%2Fgoop.com%2F&c9=
0
414
https://static.hotjar.com/c/hotjar-789187.js?sv=7
60000
2730
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
1200000
76878
https://connect.facebook.net/en_US/fbevents.js
1200000
25819
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.43
1200000
5332
https://www.mczbf.com/tags/11177/tag.js
1800000
6033
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
3600000
104552
https://cdn.scarabresearch.com/js/130A9638146E4306/scarab-v2.js
3600000
25138
https://shopper.shop.pe/input.js
3600000
24467
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
2164
https://d3rr3d0n31t48m.cloudfront.net/widget/widget_async.js
3600000
1452
https://www.google-analytics.com/analytics.js
7200000
20313
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2687
86400000
35673
https://static.scarabresearch.com/wpjs/wploader.js?ts=2687
86400000
11524
https://static.cloudflareinsights.com/beacon.min.js
86400000
5504
https://d3rr3d0n31t48m.cloudfront.net/widget/widget.js?v=ac263ec
2592000000
45867
https://addshoppers.s3.amazonaws.com/5f7f7206e694aa75fdaebf90/5f98572abbddbd49f70c5d2a/A.js?_t=1607451177
2592000000
6315
https://d3rr3d0n31t48m.cloudfront.net/widget/triggerRunner.js?v=865f0ae
2592000000
4266
Avoid an excessive DOM size — 1,698 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1698
Maximum DOM Depth
Shop Now
21
Maximum Child Elements
Fashion DesignersAlex MillATM Anthony Thomas MelilloATP AtelierBassikeBirkensto…
64
Minimize main-thread work — 5.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
3601.831
Style & Layout
777
Other
465.49799999999
Garbage Collection
233.535
Rendering
207.562
Script Parsing & Compilation
153.88
Parse HTML & CSS
51.617
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
SHOW DETAILS
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://flowcdn.io/util/icons/flags/128/usa.png
flag for United States
100

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of goop.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Goop.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
75

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that goop.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
Next.js
10.0.6
core-js
core-js-pure@3.0.0; core-js-pure@2.6.12
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://static.scarabresearch.com/wpjs/wploader.js?ts=2687
https://static.scarabresearch.com/wpjs/wploader.js.map
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2687
https://static.scarabresearch.com/wpjs/wpes6.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://goop.com/
Allowed

Audits

Fonts with `font-display: optional` are not preloaded
It is recommended that optional fonts are preloaded.
URL
https://assets.goop-img.com/goop-fonts/brandon-grotesque-regular.woff2
https://assets.goop-img.com/goop-fonts/brandon-grotesque-regular.woff
https://assets.goop-img.com/goop-fonts/brandon-grotesque-medium.woff2
https://assets.goop-img.com/goop-fonts/brandon-grotesque-medium.woff
https://assets.goop-img.com/goop-fonts/brandon-grotesque-bold.woff2
https://assets.goop-img.com/goop-fonts/brandon-grotesque-bold.woff
https://assets.goop-img.com/goop-fonts/brandon-text-regular.woff2
https://assets.goop-img.com/goop-fonts/brandon-text-regular.woff
https://assets.goop-img.com/goop-fonts/brandon-text-bold.woff
https://assets.goop-img.com/goop-fonts/caslon-book.woff2
https://assets.goop-img.com/goop-fonts/caslon-book.woff
https://assets.goop-img.com/goop-fonts/caslon-book-italic.woff2
https://assets.goop-img.com/goop-fonts/caslon-book-italic.woff
https://assets.goop-img.com/goop-fonts/caslon-medium.woff2
https://assets.goop-img.com/goop-fonts/caslon-medium.woff
https://assets.goop-img.com/goop-fonts/caslon-bold.woff2
https://assets.goop-img.com/goop-fonts/caslon-bold.woff

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
SHOW DETAILS
Uses deprecated APIs — 1 warning found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning Source
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
SHOW DETAILS
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for goop.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goop.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
36

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of goop.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goop.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 67
Performance 20
Accessibility 98
Best Practices 75
SEO 98
Progressive Web App 42
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://goop.com/
Updated: 5th July, 2021

1.84 seconds
First Contentful Paint (FCP)
74%
17%
9%

0.05 seconds
First Input Delay (FID)
86%
9%
5%

Simulate loading on mobile
20

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for goop.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.029
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Goop.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 45 KiB
Images can slow down the page's load time. Goop.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://goop-img.com/wp-content/uploads/2021/07/primaryHero-mobile.jpg
402859
45951
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Goop.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Goop.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 6 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Goop.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.scarabresearch.com/js/130A9638146E4306/scarab-v2.js
25138
6033
Reduce unused CSS — Potential savings of 11 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Goop.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
.jjIOnZ { margin: 0px auto; position: sticky; width: 100%; z-index: 9; display: flex; ... } ...
16525
11269
Efficiently encode images — Potential savings of 64 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://goop-img.com/wp-content/uploads/2021/07/primaryHero-mobile.jpg
402859
61163
https://tpc.googlesyndication.com/simgad/4463806344586853268?
30039
4339
Enable text compression — Potential savings of 23 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://shopper.shop.pe/input.js
23672
15874
https://cdn.nytrng.com/pl.2.2.min.js
7518
4448
https://api.rudderlabs.com/sourceConfig/?p=web&v=1.1.18
4692
3103
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 140 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://goop.com/
138.554
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Goop.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://goop.com/
630
https://goop.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Goop.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 24 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://static.scarabresearch.com/wpjs/wploader.js?ts=2687
12034
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
11802
https://shopper.shop.pe/input.js
243
https://goop.com/_next/static/chunks/pages/%5B...homepagePath%5D-161950b12a4d2a15c1b3.js
68
https://goop.com/_next/static/chunks/main-edf053591876d117742d.js
64
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
49
https://connect.facebook.net/en_US/fbevents.js
45
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoids enormous network payloads — Total size was 2,015 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://goop-img.com/wp-content/uploads/2021/07/primaryHero-mobile.jpg
403611
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
117707
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
112023
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
104552
https://goop-img.com/wp-content/uploads/2021/04/food.jpg
89966
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
76861
https://goop.com/_next/static/chunks/11.08db7ae44e819a387b71.js
75221
https://goop.com/
69129
https://goop.com/_next/static/chunks/36a89214.c31e04e3e00c3f034e74.js
68625
https://www.googletagmanager.com/gtm.js?id=GTM-MRTPCR
62689
Avoid chaining critical requests — 5 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Goop.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 7 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Next.js-before-hydration
Measure
0
698.565
Next.js-hydration
Measure
698.565
349.625
gpt-tag-load
Mark
479.955
beforeRender
Mark
698.581
afterHydrate
Mark
1048.213
gpt-first-ad-request
Mark
2304.29
gpt-first-ad-render
Mark
2423.909
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 107 requests • 2,015 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
107
2062853
Script
46
1155167
Image
14
596279
Font
6
165572
Document
7
90939
Other
34
54896
Stylesheet
0
0
Media
0
0
Third-party
89
1631567
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
primaryhero-mobile-33
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Read. Shop. Discover. BEAUTY FOOD & HOME WELLNESS STYLE TRAVEL Products We Lov…
0.023015916557986
0
0.0064274428170144
0
2.50244140625E-6
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://goop.com/_next/static/chunks/pages/%5B...homepagePath%5D-161950b12a4d2a15c1b3.js
13235
2043
https://cdn.scarabresearch.com/js/130A9638146E4306/scarab-v2.js
10392
630
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
12810
425
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
15278
293
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
5352
267
https://www.mczbf.com/tags/11177/tag.js
10056
264
https://shop.pe/widget/main/init/params?siteid=5f7f7206e694aa75fdaebf90&product=goop%20%7C%20A%20modern%20lifestyle%20brand.&product_url=https%3A%2F%2Fgoop.com%2F&image=https%3A%2F%2Fgoop.com%2Fwp-content%2Fuploads%2F2015%2F10%2Fscreenshot.png&price=&currency=undefined&rating=0&rating_count=0&review_count=0&stock_status=&description=&update_product=true&subcategory=&url=https%3A%2F%2Fgoop.com%2F&callback=AddShoppersWidget.load_widget&rand=27280&cookie=2%7C1%3A0%7C10%3A1625522971%7C15%3Aaddshoppers.com%7C44%3AODQzOGU0ZjQxMWE0NDdjMDk0Y2JmNGUyNzIxNDAxNDI%3D%7Cda2404cb35206944f454caf814ec14bc95023c8f620a8fc1fd54fc27f9bf2d69&referer=
16154
245
https://goop.com/
2386
184
https://www.googletagmanager.com/gtm.js?id=GTM-MRTPCR
7984
165
https://goop.com/
1872
152
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
18202
129
https://www.googletagservices.com/activeview/js/current/osd.js
18806
125
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
15695
123
https://pagead2.googlesyndication.com/bg/kF2K4sh9HdHIDrROKsI7y_qgmnXrjcnba3wRAkJ4jaQ.js
18374
120
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
15918
119
https://goop.com/
2178
117
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2687
16037
117
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
16399
113
https://securepubads.g.doubleclick.net/tag/js/gpt.js
3402
103
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
6805
101
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://goop.com/
http/1.1
0
25.057000108063
487
0
301
https://goop.com/
h2
25.706000160426
163.26200030744
69129
574977
200
text/html
Document
https://assets.goop-img.com/goop-fonts/brandon-text-bold.woff2
h2
176.25000001863
222.2339999862
27150
26372
200
application/octet-stream
Font
https://goop-img.com/wp-content/uploads/2021/07/primaryHero-mobile.jpg
h2
176.70600023121
432.98800010234
403611
402859
200
image/jpeg
Image
https://goop.com/_next/static/chunks/framework.d99d6172e6226ce70dc1.js
h2
176.99000006542
224.48100009933
39464
129865
200
application/javascript
Script
https://goop.com/_next/static/chunks/36a89214.c31e04e3e00c3f034e74.js
h2
177.30400012806
236.7890002206
68625
251088
200
application/javascript
Script
https://goop.com/_next/static/chunks/203dee46.2bc50796120dcc092616.js
h2
177.61600017548
227.6590000838
21305
77155
200
application/javascript
Script
https://goop.com/_next/static/chunks/6f2201060f2fff5160d731c7fd1437ebe75d848b.1b5a3c6df80b3ff8db7d.js
h2
178.44100017101
225.84199998528
13279
39526
200
application/javascript
Script
https://goop.com/_next/static/chunks/11.08db7ae44e819a387b71.js
h2
178.75100020319
243.56400035322
75221
276173
200
application/javascript
Script
https://goop.com/_next/static/chunks/main-edf053591876d117742d.js
h2
179.03800029308
222.99099992961
7147
18619
200
application/javascript
Script
https://goop.com/_next/static/chunks/webpack-2f43e2904795eaf8f933.js
h2
179.27400022745
220.53200006485
1877
2561
200
application/javascript
Script
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
h2
179.433000274
257.0199999027
112023
455155
200
application/javascript
Script
https://goop.com/_next/static/chunks/pages/%5B...homepagePath%5D-161950b12a4d2a15c1b3.js
h2
179.73600002006
224.99600006267
3427
8462
200
application/javascript
Script
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
h2
196.99100032449
279.63500004262
104552
354018
200
application/javascript
Script
https://securepubads.g.doubleclick.net/tag/js/gpt.js
h2
197.16400001198
204.31900024414
24829
69891
200
text/javascript
Script
https://flowcdn.io/util/icons/flags/128/usa.png
h2
197.44500005618
261.43800001591
9251
8159
200
image/png
Image
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
h2
246.72099994496
259.76200029254
117707
336329
200
text/javascript
Script
https://securepubads.g.doubleclick.net/pagead/ppub_config?ippd=goop.com
h2
248.49400017411
253.10700014234
1036
57
200
application/json
XHR
https://assets.goop-img.com/goop-fonts/brandon-text-regular.woff2
h2
270.40600031614
341.44200012088
26673
25900
200
binary/octet-stream
Font
https://assets.goop-img.com/goop-fonts/brandon-grotesque-medium.woff2
h2
272.80399994925
334.58100026473
29342
28564
200
application/octet-stream
Font
https://assets.goop-img.com/goop-fonts/brandon-grotesque-regular.woff2
h2
273.02600024268
325.70700021461
28725
27952
200
binary/octet-stream
Font
https://assets.goop-img.com/goop-fonts/caslon-bold.woff2
h2
273.16599991173
335.89600026608
24977
24204
200
binary/octet-stream
Font
https://assets.goop-img.com/goop-fonts/brandon-grotesque-bold.woff2
h2
273.83500011638
301.3369999826
28705
27932
200
binary/octet-stream
Font
https://goop.com/_next/static/wscueAwCl5Y_N58Y_67E5/_buildManifest.js
h2
375.69899996743
411.41800023615
850
447
200
application/javascript
Script
https://goop.com/_next/static/wscueAwCl5Y_N58Y_67E5/_ssgManifest.js
h2
375.89800031856
411.7729999125
661
76
200
application/javascript
Script
https://static.cloudflareinsights.com/beacon.min.js
h2
376.15399993956
397.39800011739
5504
13614
200
text/javascript
Script
https://api.rudderlabs.com/sourceConfig/?p=web&v=1.1.18
h2
456.13400032744
517.9820000194
479
0
204
Preflight
https://api.rudderlabs.com/sourceConfig/?p=web&v=1.1.18
h2
518.65700026974
582.13700028136
5320
4692
200
application/json
XHR
https://rlsugil35a.execute-api.us-east-1.amazonaws.com/v1/track
h2
1076.8150002696
1239.1010001302
564
0
200
application/json
Preflight
https://rlsugil35a.execute-api.us-east-1.amazonaws.com/v1/track
h2
1084.6800003201
1660.5130000971
564
0
200
application/json
Preflight
https://shop.goop.com/api/v1/stores/sessions
h2
1041.9740001671
1266.2969999947
1320
165
200
application/json
Fetch
https://rlsugil35a.execute-api.us-east-1.amazonaws.com/v1/track
h2
1239.8930001073
1322.3080001771
571
40
200
application/json
XHR
https://rlsugil35a.execute-api.us-east-1.amazonaws.com/v1/track
h2
1661.1800002865
1899.517999962
571
40
200
application/json
XHR
https://shop.goop.com/authenticity_token.json?time=1625522969562
h2
1099.9600002542
1202.2140002809
1606
112
200
application/json
Fetch
https://www.googletagmanager.com/gtm.js?id=GTM-MRTPCR
h2
1725.0590003096
1753.2850001007
62689
203100
200
application/javascript
Script
https://rlsugil35a.execute-api.us-east-1.amazonaws.com/v1/track
h2
1735.7089999132
1875.1970003359
571
40
200
application/json
XHR
https://goop-img.com/wp-content/uploads/2021/04/beauty.jpg
h2
1813.7060003355
1847.6849999279
57816
57026
200
image/webp
Image
https://goop-img.com/wp-content/uploads/2021/04/food.jpg
h2
1814.1660001129
1855.5660001002
89966
89178
200
image/webp
Image
https://shop.goop.com/api/v1/account.json
h2
1940.2630003169
2020.2870001085
1440
208
200
application/json
Fetch
https://shop.goop.com/api/v1/cart.json?store=
h2
1941.1530001089
2020.5000001006
13022
35969
200
application/json
Fetch
https://rlsugil35a.execute-api.us-east-1.amazonaws.com/v1/track
h2
2056.5150002949
2132.4909999967
571
40
200
application/json
XHR
https://www.google-analytics.com/analytics.js
h2
2179.1920000687
2183.3140002564
20313
49377
200
text/javascript
Script
https://bat.bing.com/bat.js
h2
2184.0059999377
2206.5940001048
9706
30494
200
application/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
h2
2192.8540002555
2209.4169999473
25819
96774
200
application/x-javascript
Script
https://sb.scorecardresearch.com/beacon.js
h2
2196.3280001655
2218.7160002068
1953
1469
200
application/javascript
Script
https://cdn.scarabresearch.com/js/130A9638146E4306/scarab-v2.js
http/1.1
2197.7750002407
2258.9850001968
25138
107576
200
application/javascript
Script
https://shop.pe/widget/widget_async.js
http/1.1
2199.0910000168
2307.4750001542
479
0
301
text/html
https://www.mczbf.com/tags/11177/tag.js
http/1.1
2200.5100003444
2316.0910001025
6033
15321
200
application/javascript
Script
https://goop.com/cdn-cgi/rum?req_id=66a3eafbfb075d9d
h2
2206.9339998998
2236.7250001989
403
0
200
text/plain
XHR
https://static.hotjar.com/c/hotjar-789187.js?sv=7
h2
2210.1300000213
2232.1230000816
2739
5799
200
application/javascript
Script
https://bat.bing.com/p/action/26058490.js
h2
2224.4950002059
2247.6679999381
271
0
204
text/plain
Script
https://bat.bing.com/action/0?ti=26058490&tm=gtm001&Ver=2&mid=1bf1e6e7-35d3-42eb-972f-1c04a5ada81c&sid=ac339890dddd11eb9b38235ed8d89a85&vid=ac33f210dddd11eb92a217769945a6b9&vids=1&pi=0&lg=en-US&sw=360&sh=640&sc=24&tl=goop%20%7C%20A%20modern%20lifestyle%20brand.&p=https%3A%2F%2Fgoop.com%2F&r=&lt=2051&evt=pageLoad&msclkid=N&sv=1&rn=402862
h2
2233.2020001486
2255.0139999948
310
0
204
text/plain
Image
https://www.google-analytics.com/plugins/ua/linkid.js
h2
2239.4590000622
2243.0640002713
1475
1569
200
text/javascript
Script
https://adservice.google.com/adsid/integrator.js?domain=goop.com
h2
2269.0860000439
2274.6180002578
785
107
200
application/javascript
Script
https://securepubads.g.doubleclick.net/gampad/ads?gdfp_req=1&pvsid=2453609972560211&correlator=277543702121744&output=ldjh&impl=fifs&vrg=2021062901&ptt=17&sc=1&sfv=1-0-38&ecs=20210705&iu_parts=55303442%2Chomepage&enc_prev_ius=%2F0%2F1&prev_iu_szs=320x100%7C320x50%7C300x50&prev_scp=pos%3Dpencil&eri=1&cust_params=env%3Dproduction%26template%3Dhomepage&cookie_enabled=1&bc=31&abxe=1&lmt=1625522971&dt=1625522971209&dlt=1625522969092&idt=306&frm=20&biw=360&bih=640&oid=3&adxs=20&adys=1002&adks=1834140676&ucis=1&ifi=1&u_tz=-420&u_his=2&u_java=false&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=24&u_sd=2.625&flash=0&url=https%3A%2F%2Fgoop.com%2F&vis=1&dmc=8&scr_x=0&scr_y=0&psz=360x10&msz=320x0&ga_vid=1161617616.1625522971&ga_sid=1625522971&ga_hid=420279266&ga_fc=false&fws=132&ohw=360&btvi=1&uach=WyIiLCIiLCIiLCIiLCIiLFtdLG51bGwsbnVsbCxudWxsXQ..
h2
2301.6840000637
2346.2700000964
6036
9596
200
text/plain
XHR
https://dccd0344eb13b5e031d36e1d6da5a20d.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
h2
2307.8640000895
2316.8629999273
3749
6094
200
text/html
Document
https://d3rr3d0n31t48m.cloudfront.net/widget/widget_async.js
h2
2308.215000201
2324.2109999992
1452
2085
200
application/javascript
Script
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.43
h2
2331.9890000857
2346.4260003529
5332
11633
200
application/x-javascript
Script
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
h2
2332.7820003033
2354.8320000991
76861
266608
200
application/x-javascript
Script
https://sb.scorecardresearch.com/b?c1=2&c2=20267522&ns__t=1625522971260&ns_c=UTF-8&cv=3.5&c8=goop%20%7C%20A%20modern%20lifestyle%20brand.&c7=https%3A%2F%2Fgoop.com%2F&c9=
http/1.1
2337.8580003045
2610.230000224
731
0
302
text/plain
https://script.hotjar.com/modules.6707e94afd136d068134.js
h2
2349.1990002804
2371.0159999318
59768
224463
200
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3751.4160000719
3846.4299999177
874
207
200
application/json
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
175.76
7.103
183.527
5.318
195.726
11.386
230.793
25.65
265.323
75.942
343.188
6.341
362.307
18.806
390.86
6.343
397.733
66.825
464.589
25.262
489.879
17.742
508.379
6.763
520.621
5.147
527.646
15.656
543.329
106.141
649.502
40.346
689.886
1021.271
1711.743
15.98
1735.509
10.337
1748.836
73.286
1822.154
28.348
1850.592
14.613
1882.158
58.588
1956.356
45.587
2006.498
28.906
2035.736
18.734
2055.291
11.419
2066.863
12.318
2082.945
45.921
2131.967
30.748
2167.912
41.29
2215.351
5.189
2226.74
14.302
2241.195
21.4
2264.529
49.788
2323.346
17.927
2346.655
7.524
2358.058
19.31
2382.294
56.409
2443.625
157.527
2601.325
7.974
2609.599
5.199
2640.122
29.638
2672.768
64.293
2737.19
21.465
2760.734
7.063
2770.033
24.194
2794.44
31.299
2828.917
66.081
2912.208
11.067
2927.176
13.07
2946.966
7.336
2957.398
7.547
2964.967
7.789
2978.43
7.769
2998.414
12.82
3011.593
6.245
3023.289
16.873
3051.934
29.246
3089.869
23.506
3120.653
7.598
3128.642
11.759
3140.701
29.977
3170.789
14.674
3187.729
11.759
3199.509
5.111
3205.237
11.961
3219.93
11.825
3233.386
11.867
3245.305
61.246
3314.039
11.797
3327.419
16.098
3345.092
11.554
3357.201
5.715
3362.952
5.498
3368.466
12.467
3381.587
11.617
3393.454
8.873
3402.392
8.402
3412.772
17.725
3431.794
6.858
3439.58
11.698
3451.572
8.259
3459.848
8.736
3470.436
10.685
3487.649
14.427
3503.649
11.781
3515.725
14.422
3534.083
14.005
3552.74
11.796
3565.082
19.727
3587.449
7.202
3595.958
12.011
3608.621
24.238
3636.673
11.483
3652.4
18.358
3674.093
11.789
3685.912
10.298
3696.247
5.587
3719.005
7.693
3731.046
5.701
5526.492
7.442
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Other

First Meaningful Paint — 4.0 s
The time taken for the primary content of the page to be rendered.

Opportunities

Serve images in next-gen formats — Potential savings of 210 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://goop-img.com/wp-content/uploads/2021/07/primaryHero-mobile.jpg
402859
198161
https://tpc.googlesyndication.com/simgad/4463806344586853268?
30039
16531

Diagnostics

Avoid an excessive DOM size — 1,149 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1149
Maximum DOM Depth
div
20
Maximum Child Elements
body
27

Metrics

First Contentful Paint — 4.0 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 9.0 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 12.5 s
The timing of the largest text or image that is painted.
Time to Interactive — 18.5 s
The time taken for the page to become fully interactive.
Total Blocking Time — 4,730 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 2,040 ms
Users could experience a delay when interacting with the page.
First Contentful Paint (3G) — 8460 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Reduce unused JavaScript — Potential savings of 380 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
104552
74226
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
76861
57931
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
117707
55011
https://goop.com/_next/static/chunks/11.08db7ae44e819a387b71.js
75221
54180
https://script.hotjar.com/modules.6707e94afd136d068134.js
59768
39184
https://goop.com/_next/static/chunks/36a89214.c31e04e3e00c3f034e74.js
68625
37028
https://d3rr3d0n31t48m.cloudfront.net/widget/widget.js?v=ac263ec
45868
30270
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
112023
20843
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2687
35649
20616

Diagnostics

Serve static assets with an efficient cache policy — 23 resources found
Goop.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://flowcdn.io/util/icons/flags/128/usa.png
0
9251
https://cdn.nytrng.com/pl.2.2.min.js
0
8018
https://sb.scorecardresearch.com/beacon.js
0
1953
https://shop.pe/widget/main/init/params?siteid=5f7f7206e694aa75fdaebf90&product=goop%20%7C%20A%20modern%20lifestyle%20brand.&product_url=https%3A%2F%2Fgoop.com%2F&image=https%3A%2F%2Fgoop.com%2Fwp-content%2Fuploads%2F2015%2F10%2Fscreenshot.png&price=&currency=undefined&rating=0&rating_count=0&review_count=0&stock_status=&description=&update_product=true&subcategory=&url=https%3A%2F%2Fgoop.com%2F&callback=AddShoppersWidget.load_widget&rand=27280&cookie=2%7C1%3A0%7C10%3A1625522971%7C15%3Aaddshoppers.com%7C44%3AODQzOGU0ZjQxMWE0NDdjMDk0Y2JmNGUyNzIxNDAxNDI%3D%7Cda2404cb35206944f454caf814ec14bc95023c8f620a8fc1fd54fc27f9bf2d69&referer=
0
1636
https://shop.pe/widget/main/init/params?siteid=5f7f7206e694aa75fdaebf90&product=goop%20%7C%20A%20modern%20lifestyle%20brand.&product_url=https%3A%2F%2Fgoop.com%2F&image=https%3A%2F%2Fgoop.com%2Fwp-content%2Fuploads%2F2015%2F10%2Fscreenshot.png&price=&currency=undefined&rating=0&rating_count=0&review_count=0&stock_status=&description=&update_product=true&subcategory=&url=https%3A%2F%2Fgoop.com%2F&callback=AddShoppersWidget.load_widget&no_cookie_callback=AddShoppersWidget.load_no_cookie&rand=53950&cookie=&referer=
0
1185
https://sb.scorecardresearch.com/b2?c1=2&c2=20267522&ns__t=1625522971260&ns_c=UTF-8&cv=3.5&c8=goop%20%7C%20A%20modern%20lifestyle%20brand.&c7=https%3A%2F%2Fgoop.com%2F&c9=
0
414
https://static.hotjar.com/c/hotjar-789187.js?sv=7
60000
2739
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
1200000
76861
https://connect.facebook.net/en_US/fbevents.js
1200000
25819
https://connect.facebook.net/signals/plugins/identity.js?v=2.9.43
1200000
5332
https://www.mczbf.com/tags/11177/tag.js
1800000
6033
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
3600000
104552
https://cdn.scarabresearch.com/js/130A9638146E4306/scarab-v2.js
3600000
25138
https://shopper.shop.pe/input.js
3600000
24467
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1475
https://d3rr3d0n31t48m.cloudfront.net/widget/widget_async.js
3600000
1452
https://www.google-analytics.com/analytics.js
7200000
20313
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2687
86400000
35649
https://static.scarabresearch.com/wpjs/wploader.js?ts=2687
86400000
11524
https://static.cloudflareinsights.com/beacon.min.js
86400000
5504
https://d3rr3d0n31t48m.cloudfront.net/widget/widget.js?v=ac263ec
2592000000
45868
https://addshoppers.s3.amazonaws.com/5f7f7206e694aa75fdaebf90/5f98572abbddbd49f70c5d2a/A.js?_t=1607451177
2592000000
6315
https://d3rr3d0n31t48m.cloudfront.net/widget/triggerRunner.js?v=865f0ae
2592000000
4266
Reduce JavaScript execution time — 9.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://goop.com/_next/static/chunks/pages/%5B...homepagePath%5D-161950b12a4d2a15c1b3.js
4538.096
2844.152
3.76
https://goop.com/
1585.796
11.208
4.904
https://tpc.googlesyndication.com/sodar/sodar2/224/runner.html
931.916
882.844
10.38
https://tpc.googlesyndication.com/sodar/Enqz_20U.html
842.648
782.696
15.392
https://goop.com/_next/static/chunks/pages/_app-160cf4f83a7f2a6995a1.js
840.7
797
29.832
Unattributable
810.87999999999
33.104
1.1
https://cdn.scarabresearch.com/js/130A9638146E4306/scarab-v2.js
642.42
625.488
10.12
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
421.824
310.296
13.9
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021062901.js
407.676
254.116
35.632
https://www.googletagmanager.com/gtm.js?id=GTM-MRTPCR
324.904
287.012
26.732
https://cdn.rudderlabs.com/v1/rudder-analytics.min.js
323.216
259.376
25.336
https://www.googletagservices.com/activeview/js/current/osd.js
301.244
271.3
12.488
https://www.mczbf.com/tags/11177/tag.js
285.12
275.316
5.248
https://shop.pe/widget/main/init/params?siteid=5f7f7206e694aa75fdaebf90&product=goop%20%7C%20A%20modern%20lifestyle%20brand.&product_url=https%3A%2F%2Fgoop.com%2F&image=https%3A%2F%2Fgoop.com%2Fwp-content%2Fuploads%2F2015%2F10%2Fscreenshot.png&price=&currency=undefined&rating=0&rating_count=0&review_count=0&stock_status=&description=&update_product=true&subcategory=&url=https%3A%2F%2Fgoop.com%2F&callback=AddShoppersWidget.load_widget&rand=27280&cookie=2%7C1%3A0%7C10%3A1625522971%7C15%3Aaddshoppers.com%7C44%3AODQzOGU0ZjQxMWE0NDdjMDk0Y2JmNGUyNzIxNDAxNDI%3D%7Cda2404cb35206944f454caf814ec14bc95023c8f620a8fc1fd54fc27f9bf2d69&referer=
244.86
242.868
0.988
https://script.hotjar.com/modules.6707e94afd136d068134.js
165.688
133.256
14.052
https://connect.facebook.net/signals/config/734338646685142?v=2.9.43&r=stable
138.996
112.252
20.336
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2687
136.404
111.056
7.956
https://pagead2.googlesyndication.com/bg/kF2K4sh9HdHIDrROKsI7y_qgmnXrjcnba3wRAkJ4jaQ.js
118.236
108.5
7.78
https://securepubads.g.doubleclick.net/tag/js/gpt.js
106.788
89.848
10.592
https://www.google-analytics.com/analytics.js
94.204
78.492
5.66
https://pagead2.googlesyndication.com/bg/XJNuD862gf4f0nvPPAbjPwJNpey2j9-BZmGDGqAPjUA.js
91.94
84.128
6.876
https://goop.com/_next/static/chunks/main-edf053591876d117742d.js
88.268
78.112
4.864
https://www.google-analytics.com/plugins/ua/linkid.js
84.356
78.936
1.288
https://d3rr3d0n31t48m.cloudfront.net/widget/widget.js?v=ac263ec
71.472
49.432
14.336
https://connect.facebook.net/en_US/fbevents.js
71.14
58.856
8.444
https://tpc.googlesyndication.com/sodar/sodar2.js
70.796
59.028
8.224
https://goop.com/_next/static/chunks/6f2201060f2fff5160d731c7fd1437ebe75d848b.1b5a3c6df80b3ff8db7d.js
62.624
57.92
3.352
https://static.scarabresearch.com/wpjs/wploader.js?ts=2687
53.032
45.896
3.812
https://www.google.com/recaptcha/api2/aframe
51.712
17.492
5.256
Minimize main-thread work — 14.4 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
9300.7800000001
Style & Layout
2147.132
Other
1379.24
Rendering
640.26000000002
Script Parsing & Compilation
434.032
Garbage Collection
350.1
Parse HTML & CSS
160.792
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,510 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
73712
583.94
SHOW DETAILS
332088
530.808
SHOW DETAILS
81816
191.172
SHOW DETAILS
62689
96.304
SHOW DETAILS
109115
47.544
SHOW DETAILS
23046
44.644
SHOW DETAILS
64514
20.468
SHOW DETAILS
10287
0
SHOW DETAILS
9727
0
SHOW DETAILS
3098
0
SHOW DETAILS
1936
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
SHOW DETAILS
98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of goop.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Goop.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
WELLNESS
STYLE
TRAVEL

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
75

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that goop.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
Next.js
10.0.6
core-js
core-js-pure@3.0.0; core-js-pure@2.6.12
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://static.scarabresearch.com/wpjs/wploader.js?ts=2687
https://static.scarabresearch.com/wpjs/wploader.js.map
https://static.scarabresearch.com/wpjs/wpes6.js?ts=2687
https://static.scarabresearch.com/wpjs/wpes6.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://goop.com/
Allowed

Audits

Fonts with `font-display: optional` are not preloaded
It is recommended that optional fonts are preloaded.
URL
https://assets.goop-img.com/goop-fonts/brandon-grotesque-regular.woff2
https://assets.goop-img.com/goop-fonts/brandon-grotesque-regular.woff
https://assets.goop-img.com/goop-fonts/brandon-grotesque-medium.woff2
https://assets.goop-img.com/goop-fonts/brandon-grotesque-medium.woff
https://assets.goop-img.com/goop-fonts/brandon-grotesque-bold.woff2
https://assets.goop-img.com/goop-fonts/brandon-grotesque-bold.woff
https://assets.goop-img.com/goop-fonts/brandon-text-regular.woff2
https://assets.goop-img.com/goop-fonts/brandon-text-regular.woff
https://assets.goop-img.com/goop-fonts/brandon-text-bold.woff
https://assets.goop-img.com/goop-fonts/caslon-book.woff2
https://assets.goop-img.com/goop-fonts/caslon-book.woff
https://assets.goop-img.com/goop-fonts/caslon-book-italic.woff2
https://assets.goop-img.com/goop-fonts/caslon-book-italic.woff
https://assets.goop-img.com/goop-fonts/caslon-medium.woff2
https://assets.goop-img.com/goop-fonts/caslon-medium.woff
https://assets.goop-img.com/goop-fonts/caslon-bold.woff2
https://assets.goop-img.com/goop-fonts/caslon-bold.woff

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
SHOW DETAILS
SHOW DETAILS
Uses deprecated APIs — 1 warning found
Avoid deprecated APIs which will eventually be removed the browser.
Deprecation / Warning Source
Synchronous XMLHttpRequest on the main thread is deprecated because of its detrimental effects to the end user's experience. For more help, check https://xhr.spec.whatwg.org/.
SHOW DETAILS
98

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for goop.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goop.com on mobile screens.
Document uses legible font sizes — 99.33% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
.kiXjjg
0.49%
10px
SHOW DETAILS
button, input, optgroup, select, textarea
0.12%
11px
SHOW DETAILS
.hEovOU
0.06%
11px
SHOW DETAILS
.iUUkDo
0.00%
11px
SHOW DETAILS
.ildvqx
0.00%
10px
SHOW DETAILS
99.33%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 86% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
Scroll Back
22x22
@GOOP FOLLOW US
Scroll Next
22x22
@GOOP FOLLOW US
Privacy & Cookies Policy
130x12
Do Not Sell My Information
Accessibility
66x12
Web Terms of Use

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
42

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of goop.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of goop.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.19.235.11
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: Yes
Name: On behalf of goop.com owner
Organization: Whois Privacy Service
Country: US
City: Seattle
State: WA
Post Code: 98108-1226
Email: owner-6501833@goop.com.whoisprivacyservice.org
Phone: +1.2065771368
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Amazon Registrar, Inc. 52.84.45.102
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 81/100
WOT Child Safety: 88/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: sni.cloudflaressl.com
Issued By: Cloudflare Inc ECC CA-3
Valid From: 11th August, 2020
Valid To: 11th August, 2021
Subject: CN = sni.cloudflaressl.com
O = Cloudflare, Inc.
L = San Francisco
S = US
Hash: 4d04c09a
Issuer: CN = Cloudflare Inc ECC CA-3
O = Cloudflare, Inc.
S = US
Version: 2
Serial Number: 10996875599657687752733062698887457296
Serial Number (Hex): 0845EBD3D7A64A2917F9F7EDF366AA10
Valid From: 11th August, 2024
Valid To: 11th August, 2024
Signature Algorithm (Short Name): ecdsa-with-SHA256
Signature Algorithm (Long Name): ecdsa-with-SHA256
Authority Key Identifier: keyid:A5:CE:37:EA:EB:B0:75:0E:94:67:88:B4:45:FA:D9:24:10:87:96:1F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/CloudflareIncECCCA-3.crl

Full Name:
URI:http://crl4.digicert.com/CloudflareIncECCCA-3.crl
Certificate Policies: Policy: 2.16.840.1.114412.1.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.2.2
Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/CloudflareIncECCCA-3.crt
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Aug 11 19:41:30.641 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:CF:5E:D8:25:3D:44:AD:4E:B9:9D:26:
E5:1E:1A:65:E7:BF:94:93:69:1B:E6:48:BA:12:DA:53:
21:4C:E1:98:5C:02:21:00:D8:24:15:88:06:4E:AA:5C:
64:7F:E0:2E:5D:3E:3B:AF:51:AA:AD:C8:C8:65:A7:9E:
75:F5:E3:F2:52:94:2A:FF
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Aug 11 19:41:30.693 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:6C:9A:11:67:C0:F5:A5:C5:83:0B:75:CE:
47:11:EE:E3:07:8C:9E:64:E4:63:8A:41:52:39:38:11:
B6:DB:90:CC:02:20:1F:8E:5D:9E:F2:AE:CD:7E:66:7E:
44:DA:5C:CA:26:39:9E:84:DA:80:8B:C5:D4:68:82:6C:
3E:3E:6E:E8:F0:1D
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:goop.com
DNS:sni.cloudflaressl.com
DNS:*.goop.com
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 5th July, 2021
Content-Type: text/html
Server: cloudflare
Connection: keep-alive
vary: Origin
access-control-allow-credentials: true
set-cookie: *
x-envoy-upstream-service-time: 555
CF-Cache-Status: DYNAMIC
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
CF-RAY: 66a3e9e5dabd1cda-EWR
alt-svc: h3-27=":443"; ma=86400, h3-28=":443"; ma=86400, h3-29=":443"; ma=86400, h3=":443"; ma=86400

Whois Lookup

Created: 2nd February, 1996
Changed: 30th November, 2018
Expires: 3rd February, 2022
Registrar: Amazon Registrar, Inc.
Status: clientTransferProhibited
Nameservers: amy.ns.cloudflare.com
woz.ns.cloudflare.com
Owner Name: On behalf of goop.com owner
Owner Organization: Whois Privacy Service
Owner Street: P.O. Box 81226
Owner Post Code: 98108-1226
Owner City: Seattle
Owner State: WA
Owner Country: US
Owner Phone: +1.2065771368
Owner Email: owner-8520203@goop.com.whoisprivacyservice.org
Admin Name: On behalf of goop.com administrative contact
Admin Organization: Whois Privacy Service
Admin Street: P.O. Box 81226
Admin Post Code: 98108-1226
Admin City: Seattle
Admin State: WA
Admin Country: US
Admin Phone: +1.2065771368
Admin Email: admin-8520203@goop.com.whoisprivacyservice.org
Tech Name: On behalf of goop.com technical contact
Tech Organization: Whois Privacy Service
Tech Street: P.O. Box 81226
Tech Post Code: 98108-1226
Tech City: Seattle
Tech State: WA
Tech Country: US
Tech Phone: +1.2065771368
Tech Email: tech-8520203@goop.com.whoisprivacyservice.org
Full Whois: Domain Name: goop.com
Registry Domain ID: 665576_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.registrar.amazon.com
Registrar URL: https://registrar.amazon.com
Updated Date: 2018-11-30T22:07:36.790Z
Creation Date: 1996-02-02T05:00:00Z
Registrar Registration Expiration Date: 2022-02-03T05:00:00Z
Registrar: Amazon Registrar, Inc.
Registrar IANA ID: 468
Registrar Abuse Contact Email: abuse@amazonaws.com
Registrar Abuse Contact Phone: +1.2067406200
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: On behalf of goop.com owner
Registrant Organization: Whois Privacy Service
Registrant Street: P.O. Box 81226
Registrant City: Seattle
Registrant State/Province: WA
Registrant Postal Code: 98108-1226
Registrant Country: US
Registrant Phone: +1.2065771368
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: owner-8520203@goop.com.whoisprivacyservice.org
Registry Admin ID:
Admin Name: On behalf of goop.com administrative contact
Admin Organization: Whois Privacy Service
Admin Street: P.O. Box 81226
Admin City: Seattle
Admin State/Province: WA
Admin Postal Code: 98108-1226
Admin Country: US
Admin Phone: +1.2065771368
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: admin-8520203@goop.com.whoisprivacyservice.org
Registry Tech ID:
Tech Name: On behalf of goop.com technical contact
Tech Organization: Whois Privacy Service
Tech Street: P.O. Box 81226
Tech City: Seattle
Tech State/Province: WA
Tech Postal Code: 98108-1226
Tech Country: US
Tech Phone: +1.2065771368
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: tech-8520203@goop.com.whoisprivacyservice.org
Name Server: amy.ns.cloudflare.com
Name Server: woz.ns.cloudflare.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2018-11-30T22:07:37.130Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp

By submitting a query to the Amazon Registrar, Inc. WHOIS database, you agree to abide by the following terms. The data in Amazon Registrar, Inc.'s WHOIS database is provided by Amazon Registrar, Inc. for the sole purpose of assisting you in obtaining information about domain name accuracy. You agree to use this data only for lawful purposes and further agree not to use this data for any unlawful purpose or to: (1) enable, allow, or otherwise support the transmission by email, telephone, or facsimile of commercial advertising or unsolicited bulk email, or (2) enable high volume, automated, electronic processes to collect or compile this data for any purpose, including mining this data for your own personal or commercial purposes. Amazon Registrar, Inc. reserves the right to restrict or terminate your access to the data if you fail to abide by these terms of use. Amazon Registrar, Inc. reserves the right to modify these terms at any time.

Visit Amazon Registrar, Inc. at https://registrar.amazon.com
Contact information available here: https://docs.aws.amazon.com/Route53/latest/DeveloperGuide/domain-contact-support.html

© 2021, Amazon.com, Inc., or its affiliates

View Raw Whois

Nameservers

Name IP Address
amy.ns.cloudflare.com 172.64.32.101
woz.ns.cloudflare.com 172.64.33.150
Related

Subdomains

Domain Subdomain
shop.goop.com
shop

Similar Sites

Domain Valuation Snoop Score
sanford-and-son.com
0/5

Organic Search (US) Competitors

Backlink Competitors

Sites with the same domain name

Domain Valuation Snoop Score
goop.co.il
$1,624 USD 1/5
goop.com.au
$1,034 USD
goop.org
0/5

Sites hosted on the same IP address

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